Trade show model - Denso Pipe Products
A model to showcase industrial pipe coatings and their applications
Showcasing products at a trade show is often a significant an investment in sales and marketing and results , ie conversion to sales, can vary enormously. For Denso Pipe products, the challenge was to firstly make it clear what the company actually supplies. Secondly to have a communication tool that allowed them to easily show potential clients their product range and typical applications.
When the client can quickly understand the basics, they are then in a comfortable and receptive position to discuss their own needs and hone in on how the product can help them, without having to get past the confusion of trying to explain all the details using only words.
They also walk away with clarity, peace of mind and a strong visual reference point regarding the product.