Founded in 2010, The Model Shop was built on a simple belief: when people can see and touch a project, they understand it.

What began in founder Ben Croudace’s architectural practice — noticing how much more engaged clients became when presented with a physical scale model — has grown into a specialist model-making studio trusted by developers, architects and project teams across Australia.

Today, we combine craftsmanship, technology and experience to produce architectural models, trade show displays, developer marketing models, ship models, art projects and more. Architecture is our foundation, and over more than a decade we’ve continually refined our processes, tools and skills to deliver exceptional quality every time.

A great model brings everything to the table.

Drawings, renders and plans are powerful — but a physical model creates instant clarity. It removes ambiguity, aligns stakeholders, and allows everyone to see the same vision at the same time.

Models don’t just explain projects. They bring them to life.

When people understand, they engage.

Selling or presenting a project before it’s built comes with inherent uncertainty. Clients can struggle to visualise scale, proportion and context — and that gap can slow decisions.

A physical model bridges that gap. It builds confidence, invites conversation and turns passive viewers into active participants. When your audience can clearly grasp what you’re proposing, they’re far more likely to say yes.

Clarity builds trust.

When stakeholders can see exactly what they’re investing in, uncertainty fades. A tangible, well-crafted model demonstrates care, precision and commitment to quality — before construction even begins.

At The Model Shop, we help you create that moment of certainty.

And when people feel certain, business moves forward.